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Read Up for Workplace Conversations on Apps & Babies

Last week, the Campaign for a Commerical-Free Childhood filed complaints with the Federal Trade Commission against two developers of apps for young children, Fisher-Price and Open Solutions. The complaints allege that both developers’ marketing claims about the educational benefits of their apps are unsupported, unethical, and illegal.

Needless to say, this formal complaint has spurred lots of conversation in libraryland about apps and babies. We here at Little eLit believe that this issues of apps and babies is not a clear-cut issue, and we’re seeking to read as much as we can about this particular topic so that we can have informed, thoughtful, and–hopefully–productive discussions. Here’s our current reading list:

Read first: “Advocates Urge FTC to Stop Deceptive Marketing of ‘Educational’ Baby Apps” by the Campaign for a Commercial-Free Childhood, Aug. 7

Some news coverage of the CCFC complaints:

Responses to the CCFC complaints:

You may also be interested in checking out librarian Emily Lloyd’s response to the CCFC complaints, which we posted here yesterday.

Do you know of additional articles or research studies you think should be included in this list? Please share in the comments.


Apps & Babies: Keeping Our Heads, by Emily Lloyd

I’ve been wanting to address the media coverage and reaction to the news this week that the Campaign for a Commercial-Free Childhood has urged the Federal Exchange Commission to look into the marketing practices of two makers of apps targeted to babies, Fisher-Price and Open Solutions. In particular, I feel the need to respond to Rachel G. Payne’s August 9th post on the School Library Journal website, “Are Learning Apps Good For Babies?” Since the form my blogging most commonly takes these days is a slide deck, I offer the below:

Emily Lloyd is a public librarian and lives in Minneapolis.