eArticle Review: iLearn II: An Analysis of the Education Category of Apple’s App Store

The Joan Ganz Cooney Center at Sesame Workshop has recently published iLearn II: An Analysis of the Education Category of Apple’s App Store, which is an in depth research study that examined 200 of the top selling education Apps with the intention of tracking trends in the industry and setting best practices for developers. Take a look at some of their findings:

KEY FINDINGS & IMPLICATIONS

Apps are an important and growing medium for providing educational content to children, both in terms of their availability and popularity.
• Over 80% of the top selling paid apps in the Education category of the iTunes Store target children.
• In 2009, almost half (47%) of the top selling apps targeted preschool or elementary aged children. That number has increased to almost three quarters (72%).
• The percentage of apps for children has risen in every age category, accompanied by a decrease in apps for adults.

Early learning apps for toddler/preschool are particularly prominent. Developers should consider potential saturation of this market.
• Apps for toddlers/preschoolers are the most popular age category (58%), and experienced the greatest growth (23%).
• General early learning is the most popular subject (47%), and there are significantly more general early learning apps than the second most popular subject (math, 13%).

The first iLearn report was published in 2009.

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Posted on January 18, 2012, in Apps, eArticle, Education, iPad, Research. Bookmark the permalink. Leave a comment.

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